Did you get what you paid for

      In Today's market, buyer beware. You never know what you are getting until you get home and open it up, right? I mean whether that is coming home from the drive through restaurant or the box retail store. "Did they make my sandwich correct this time" is my question every single time I pay and then drive off. What kind of frustrations, waste of time, and possible wasted money too. Now it takes me twice as long to correct.

      The same goes for today's marketing. You never know what you really are getting until you have already spent the money and a month into this thing! Cross your fingers right? It is my belief that you should vet every single one of your vendors to make sure they truly are what they say they are. Who are you dealing with, What are they really offering to you, what does the reports look like??? 

       When I talk to vendors, and I do this on the weekly, I can spend 15 minutes or I can spend several hours asking questions. Look this is my money, my clients money and I have to know that this is the real deal. Yeah there is marketing or new vendor with a great idea and you can ask all of the right questions but you still may not know until after you give it a try. Now, I have tried it...get me the results. "Just own it" is a statement that I hear often, and I think that holds a lot of truth and is beneficial to the growth of a company that wants to help clients. 

      Look, I made the decision to try this, I want to know the actual results...even if they are not the results that I anticipated or wanted to get. Sure we all want solid above par traffic  coming to our sites and then converting on the best CTA and turning into a sale. Sure!!! But, I also want to know if that did not work.."OK". Then I can move on, it happens. 

       Most agencies want to sugar coat the results or divert the reporting, so you don't even see the reporting. They will point your eyes to everything else, except the results...the real deal results. And no, I am not a fan to see your fancy reports with colors and "stuff" all over the place and I have no clue what I am looking at. Give me Google Analytics, give me raw data and let's work from there. Now, I can make a decision, not 6 months down the road and thousands of dollars blown out the window!! Exhausting.

        Digital Marketing for an automotive dealership can be complex, challenging, and very competitive to say the least. But here at Klutch you will take notice that if you ask...we will get you an answer...if we do not know....we will find out. That's just what we do. We do not believe in throwing things on the wall to see if they will stick. We will give you real, we will give you honest, we will give you the time that you deserve as a client. That goes for all of our services, we are transparent in every way. Whether in our SEO, Google My business, or in our A-Z Marketing and managing your vendors- we will make sure that your money is like our money. We will make sure that your vendors are doing what you are paying them to do.