What's new in digital marketing

Let's see here...We have strategy, budget, SEO, PPC, FB, Instagram, Listing sites, Email, Content, Local, Google My Business, Reviews, Text campaigns, Technical SEO, Display, Audiences, Apple, Google, OTT...Oh man, my head is already about to spin. If that's not enough to consider then I do not know what is. And this is the digital that we now live in. More complex and in depth than before. 

Early on in my career, I learned one thing...ask!! Ask the questions, ask to see the details, ask ask ask!!! Why, to learn. And it has still taken me some time to understand all of these platforms and mediums, let a lone to know what is new or what is next in Marketing. Be ahead, be in the know, and be willing to learn is how you will be able to make the biggest difference in your marketing strategy.

Apple is making changes in privacy- what will that do to our tracking. Google is ALWAYS changing the algorithms, Facebook is removing mass syndication into Facebook marketplace, Google My Business is Free and not a lot are taking advantage, SEO seems to be really be a front of marketing minds, Artificial Intelligence is increasing every day, and the list just goes on and on...right?

Look, why am I even writing this blog post about "What's New"? Honestly, I am not here to tell you all of the latest and greatest news taking place in Digital Marketing in the Automotive Vertical. I am just trying to say....Pay attention, Stay alert, keep learning as the Digital continues to move rapidly each and every day. Everyone is always trying to get the edge or leverage up to drive the best and most traffic to your website and beyond. And I have to tell you to be careful on "New" "stuff", to use the word "stuff" to be polite. When I see something new or hear about it, I promise you that I do not take someone else's word on a new product....I will spend hours, days, and even months vetting out a new vendor or idea before I launch it. 

How to Vett a company? Well, I do not believe that there is just one way or one pattern. I can tell you what I try to do. First, is to know what is my goal or objective with adding or changing a vendor. Typically there will be multiple multiple meetings, zoom / google-meeting calls, email after emails, long phone calls, and that is just where the data and discovery will begin. I can still remember that I was on track to hire a company for some digital strategy, but Yet after a 2 hour conversation for the 3rd time, drawing all over a marker board...I came to a conclusion that they were just re-inventing the wheel that someone else had designed and putting some new terms with it.  This is where you have to be very careful...So, be sure to study your marketing strategy and don't be afraid to ask questions.

Currently, I have been signing up with more and more email subscriptions to deliver me news and latest greatest. Let's be real honest that not one, can KNOW everything, right? Right! I also sign up for arenas like Moz.com, Semrush.com, and https://feeder.com  I will listen to podcast, follow on FB, and any other platform that will give me knowledge and news... I like to try. 

To sum up, there is so much that is out there in the Digital World, it is hard to stay in front of it all for sure, but you can and need to make an effort. That is what we are here for. We stay connected with plenty of channels to do this for you as well. Be in the know!!