Facebook post content ideas

Let’s be honest, almost everyone that produces content for FB post or otherwise, well sometimes just wants to take a nap!! Coming up with great content can be a challenge.

As a dealership your content needs to be engaging to drive traffic. You need more than 
Just a like, or a share, let’s drive some traffic to the dealership doors!
Take a few of these engaging FB post ideas and put your spin on them and drive traffic!!
1.Of course we want to show off our inventory- Show your latest New Model that has come in.
2.Fresh Trades- let people know about your latest trade in. This is the quickest way to Get eyes on your used inventory- even before it hits the website!

3. Incentives, Incentives, Incentives….let all of your followers know exactly what the 
Manufacture has come out with. 

4. Celebrate your customers- Take a picture with some of your newest customers and 
Showcase them on FB ...of course with their permission!!

5. Share your blog post - Blog post are always filled with great content of various matters
That will engage your customers. 

​6. Feature days- Have a salesman do a video of the latest model features and let your FB 
Followers see the latest tech that your brand is showing off!

7. Local Engagement- What is your dealership doing? Sometimes customers want to know More about the dealership other than just your vehicles that you have and always trying to be sold….show them events that you are apart of, other business or causes that you support.

8. Get to know you- Each week, why not showcase one employee. You can showcase sales, parts, service, and managers too. Let everyone see who they will be meeting with. 

9. Holiday post - Show your customers that you celebrate too!   

10.DIY - Show customers some of the basics to maintain their vehicle...check oil, tire pressure, windshield wiper fluid, etc… 

11.Recommended Services- remind customer of the change of seasons such as up coming winter...make sure your vehicle is prepared if the weather were to get super cold! 

12.Car Trivia anyone - Have some fun with customers and ask some great questions about past models or features… 

13.Live Post - Videos are always great ways to get eyes on your FB post for sure. Show customers vehicles, facilities, or even dealership announcements. 

14.Informative- you can always find different ways to inform your customers about your website, phone numbers, address, etc…. Gentle nudges every once in a while may be all it takes to get a customer to start looking!   

15.Other local content- why not share other business or even local government content. You might even showcase a local school and success they are seeing. This only shows how connected you are to the community. 
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Preparing the most engaging content at times can be mind boggling just to get started. Use some of these tips and start a content calendar. Making the best of preparation and organization can be the most helpful for sure. When you lay out a plan by organizing a strategy, timeline, and content you will start to see the direction you want to take your FB post and from there you make corrections. Before long you will see more likes, more shares, and most importantly more traffic that matters engaging with your website!

Share your ideas, we would love to hear from you!