Claim Your Listing
First, let's make sure that you have claimed your Google My Business Page. We can make sure that your business has claimed your GMB and that is where it will all begin. We make sure that you are set up and ready to launch into some really good traffic. If you have not done, don't have the time...no Worries, we got you! Our team of specialist will get this set into motion for you. |
Business Profile Updates
Next, We will make sure that ALL of your information is correctly filled in. This is a step that most will skip or short step to "just claim" the page. There is much more to all of this and you will see why below as you see all we do on a monthly basis. Yes putting in the phone number is something you should do. But, we will make sure all of your utms, links, numbers, address, hours, and so much more not only are input correctly but we monitor this on a monthly. |
Products and Services
Now, getting down to the good stuff...We will make sure to optimize your page to fit your business. For example Klutch Digital will take time each month and build out services and products that clearly define your business and business goals. Making sure that these services and products are set up correctly will truly optimize your page. Why is this important, well let me tell you. When a customer is shopping online, Google will search for the most relevant to your topic and search. You want your business to stand out in every possible way. That...we can handle for you... As Google continues to refine how GMB is being used, the one thing we know is just how important GMB really is becoming in all searches. For most business' GMB has become a top 3 traffic provider if not the #1 traffic for your website. You see, this is very important.
Answer those Reviews!
We all have heard about reviews over the last few years, right? Well, they are more important today than ever. Why? If you are looking for a good pizza restaurant, who will you most likely visit or trust, the restaurant with 15 reviews or the one that has had over 1,000 customers take the time and brag on the food ? Yup, I figured that is who you would choose! Me too!! But, not only does a customer see the review, the number of reviews, but Google sees this too and it plays a role in how your business will show up. What do we do about this, we help you to make sure these reviews get answered in an appropriate time, answer the review in a way that is relevant to the customer, manage any negative reviews in a manor that is suiting to your business model. You want to answer these quickly...remember Google sees everything! Oh, and if you need more reviews from your customers, we can help with this too, just ask us how or find our Reviews page to find out more.
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Photos, Photos, and more Photos
It is important to make sure that you constantly update information and add where ever you can as well. At Klutch we will take time every week to add one or more photos of your business. Why every week? So, that Google knows that you are always making positive changes to your information, they like that. If we can visit your business we will and gladly take numerous photos, upload, and then parse out during the future. We can do a batch upload as well if needed to give your photos a boost. You want your customers to be able to see what they will be experiencing, so give them some photos to look at. From there on we will be consistent and constant to upload new photos. We will ask for your involvement here to send us some photos. And yes this is very important to GMB optimization.
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Questions and Answers
When a customer does a search and your business does show up, on the business page/ business card, the customer can ask a question. This is meant to allow others to have knowledge about your company. A question could be about a product, hours of operations, how to schedule an appointment, and various other questions. It is important for these to be answered, not just to show that you answered the question and public to see that, but as we said...Google sees everything! Managing these Q/A, you will need a third party...This is where Klutch comes into play. We will stay on top of any questions that do arise and manage these so you can manage your business. |
Post the Post
Search has shown that at least once post per week helps to keep your business relative. These post are typically a click through post, like a service coupon, an incentive, or some kind of call to action for the consumer. You can also do informational post. I suggest doing local, informative, and a click post. Trying to engage the customer is the ultimate goal from this. Klutch will manage at least once post per week and up to 3 pending other activity on your GMB. This can be a time consuming project to manage every single week...coming up with content and graphics, but of course that is where we come in! |
Local Listings , NAP, & Citations Management
Your business listing’s information needs to be synced to all directories AND be perfectly matching, clean, and accurate. Google sees this as a sign of trust and validity. Klutch will Seamlessly, Effortlessly, and Consistently OPTIMIZE and CONTROL your local business citations across a large network of sources. We can guarantee NAP consistency across the web. Bonus: Business information is synced with the 3 data aggregators: Data Axle, Foursquare/Factual, and Neustar Localeze. Sync Google My Business profile information with over 65 sources including Facebook, Apple, Bing, Yahoo and more. Voice-first devices are quickly taking over. Your listings will be optimized for voice search by syncing business data with Google Assistant, Siri, Cortana, and Amazon Alexa. GPS Accelerators ensure that customers can find a business. We submit location details to Waze, Garmin, TomTom, Uber, Apple, and more.
Inventory Listings
Why not put your inventory right in front of your customers right from the beginning? Right? Having your inventory syndicated to GMB page / card will allow potential customers to see your inventory and start connecting with them now. This only deepens the optimization level for Google to know your products and of course that becomes more relative to a customers search. If a customer is searching for a certain vehicle, Google will know what products you have and how that relates to the customer and or search. |
Google Analytics, UTM's, and Urls
Google, UTM's, links, and more...yes we actually want to make sure that the pages we optimize work, function, market, and report data effectively and correctly. At Klutch we will strive to be transparent in everything we do for you and your business. So, we will give you some basic reports to show you how things are working...but most importantly...we will take you right to the source Google Analytics. And to make sure all shows up correctly we will make sure that url codes are done correctly to report correctly inside of Google Analytics. Don't worry, that's what we do- the heavy lifting so you don't have to, but you get to see it work and the results from it as well.
Report that Data
You want to make sure that you are getting the best bang for your buck and simply that your Google My Business page is doing the work we said it can do, right? We at Klutch make top priority out making sure that your money is well spent. That is why we will track your data in Google Analytics and if something is not right, we will analyze, and do our best to put back on track. This is our company "Promise" to each business that we represent.
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