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You may have heard about SEO and how it is essential to a great Digital Marketing Strategy. All the while you may not understand really what SEO entails. I see SEO like working out. Working out you can get stronger, faster, better each and every day. SEO is not like a light switch, it can take several months and is a long term play. When you have a strong workout, a strong base, that's when you can add PPC and spend money to get faster results. Having SEO will strengthen your site, therefore strengthen every dollar you spend driving traffic to your website. |
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An organic SEO agency helps you appear higher on search engines like Google, Yahoo!, and Bing. The higher you show up on the search results, the more likely people are to visit your website. According to SearchEngineWatch.com, websites on the first page get 91.5% of overall traffic, with the top result receiving 33% of clicks. An organic SEO company increases your visibility through organic SEO strategies. The goal is to naturally improve search engine results through savvy keyword research and high-quality website content. |
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What is keyword strategy in SEO? A keyword strategy contains every decision you take based upon your findings in your keyword research project, whether it's about the content you're planning to write or how you are going to track the results in Analytics. Keyword strategy is about how you want to target those keywords, now and in the future. |
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What is a backlink strategy?
Backlink strategies have been an important part of online marketing for a long time now. They help improve your website's traffic, rank, reputation, and even relationships. ... You need quality content, with something valuable to say in order to earn your backlink. Backlinks will build credibility that your business is relevant and applicable to what people in your industry are looking for. Your website can have three different types of links: internal links, outgoing links, and inbound links. Internal links connect different pages on your website, while outgoing links forward visitor’s to another website entirely. The most important (and hardest to get) connection is the inbound link. Klutch is here to help with just that...relevant content...well that equals traffic that matters! |
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Defining Content
Content is extremely vital for SEO strategy, without it search engines won’t have enough information to index your pages correctly and help you rank. A search engine will reward you for having relative content - whether blogs, landing pages, photos. If you don’t have a solid SEO strategy, then the pages on your website will never be seen or shared. They will just live online with no visitors and that kind of defeats the purpose doesn’t it!? SEO content improves your visibility on search engines which drives traffic that matters to your website and encourages people to purchase your products/services. By investing in SEO content, you can add real value to your business’ bottom line. |